Originally from San Francisco, California.
Currently doing work for Fara Cycling.
I work in the intersection of design, utility, sports, and nature.
As Lead Visual Designer on the Gr4 project, I developed the complete visual identity for Fara's flagship gravel bike launch, including website design, paint schemes, bike graphics, and all marketing materials.
I translated the engineering team's technical innovations into a cohesive visual language that demonstrated the bike's performance capabilities through clean, purposeful design. My role covered the entire visual ecosystem from digital interfaces to the physical graphics that live on the frameset itself.
Here is a selection of work from the Gr4 project.
Photography and video: Arnau Lumeras