Originally from San Francisco, California.
Currently doing work for Fara Cycling.
I work in the intersection of design, utility, sports, and nature.
Here is a selection of work from my time at Fara Cycling.
We crafted this campaign in anticipation of the launch of a special edition bike equipped with SRAM’s brand new Red groupset.
For the launch of the Modular Cockpit, I designed a campaign around the product. This included a visual campaign of photography, graphic, and web design.
I ideated and built a rework of the Fara Cycling platform in Framer.
Along with the marketing department, I developed a colour system for our bike lineup for the coming seasons.